In the late 1970s, many Japanese adult facial cumshots film studios were looking for ways to push the envelope for their Japanese customers. The first films usually featured a schoolgirl or secretary who willingly submits to one man after another. They come facial cumshots from everywhere off camera to shower her with ejaculate at just the right moment. As each man finishes, he silently leaves and another quickly takes his place. In some cases, the girl has facial cumshots sex with each man before he ejaculates on her face.

Demand for these films, now called bukkake, skyrocketed. By the late 90´s, it had evolved into its own genre. Gay men began facial cumshots to experiment with the practice in ritual initiation ceremonies. American and European filmmakers were quick to follow the Japanese lead, adding their trademark stylish flow along with a line of willing porn starlets facial cumshots who were ready to be covered in cum.

The original Japanese films portrayed a highly ritualized sex show where a demure young lass, usually in school girl or corporate uniform kneels in facial cumshots the center of a small room. There is usually some visual prop to emphasize her as the center of attention - velvet ropes hung from brass pedestals forming a fence around her, or facial cumshots two or three rows of guards who control access to her.